Toward Net Zero? Understanding Media Coverage of Corporate Sustainability

UCLA PI Name: Edward Walker
E-Mail: walker@soc.ucla.edu
Division/Department: Sociology
Expected Weekly Time Commitment: 10 hours

Job Description:

This is a paid position. This project seeks to understand business claims-making about firms becoming “carbon neutral” or “net zero” in the years ahead, and how the media covers firms for their claims on these and related topics. This is a multi-campus project between UCLA and the University of Iowa. At UCLA, we are investigating the media coverage side of this. Research assistants will help to code media stories about major (Fortune 1000) firms and whether their media coverage related to sustainability topics is positive, negative, or neutral. We expect that this work will take place primarily during the later portion of Winter quarter 2026.

Application Instructions:

Please contact Professor Walker via email for a copy of the application form.